Are you 200 Proof?
When you’d rather be out here, pushing it to the limit. There’s no one to impress... It’s just you and the mountain, the trail, the hill, the elements. There’s only one way back and that’s to dig deep and bust your ass.
It’s called 100% Intensity. It’s 200 Proof.
100% Intensity
Intensity is all about determination, focus and mental toughnes. 100% intensity is when you live for it. Nothing stops you and you prove it in everything you do. When you train in the sand...up the hill...on the mountain...some people just don't get it.
The higher the Proof...the higher the Intensity!
No Quit. No Fail.
There’s an old saying...Never let em see you sweat. Well, we disagree! When you bust your ass up that hill, on the bike, or on that obstacle course, you’re gonna break a sweat. The higher your intensity, the higher the heat. Let 'Em See U Sweat!
Let "Em See U Sweat!
Intensity is all about determination, focus and mental toughnes. 100% intensity is when you live for it. Nothing stops you and you prove it in everything you do. When you train in the sand...up the hill...on the mountain...some people just don't get it.